Optimise your Dating Profile Like a Boss

Whether you’re delving into the world of online dating for the first time – or refreshing your profile after months of shitty matches – there’s an art (and some science) to making sure you sound like a normal, interesting person…  as opposed to a psycho who wants his date to ‘rub the lotion on its skin’.

Trying to define yourself in a few photos and sentences and photos can be tough. Luckily, studies, and our In the Dogbox dating experts, have taken the mystery out of what makes a great profile.

Ready for a spring fling? Here’s how to optimise your dating profile and turn a swipe left into a swipe right.


Don’t forget to check your settings – especially if you set your profile up at 2am while crying into your Speights.

Choose the Right Username

Following your picture, your username is the most influential tool you have to get the ladies to check out your profile. Studies show straight women tend to be attracted to usernames that sound successful, incorporating words like “cultured” and “driven”. The same studies also show a preference for usernames starting with a letter from the beginning of the alphabet – largely because most dating apps list users in alphabetical order. If your username is toward the end alphabetically, fewer people flip through enough pages to find you.

Double-Check Your Gender Settings

If your dating app is connected to your Facebook account, be sure to check your gender settings… otherwise you may start off playing for the other team. If you set up your Tinder profile, for example, by connecting your Facebook account and allowing that to populate your Tinder profile, you might have pulled from information you never filled in correctly back in 2008.


Your profile photos are your first impression and can significantly impact the number of matches you’ll get. Here’s how to choose the right pics. No dicks necessary.

Go Solo & Be the Focus

Dating app users decide if they like someone within seconds of viewing their primary photo. If it isn’t clear who the profile belongs to, they may move on to the next person. For your first/ main photo, don’t choose a picture where you’re not the main focal point.

Choose Recent Photos

If your profile photo is more than a year old, don’t use it. One of the most frequent complaints about online dating profiles boils down people feeling catfished by users who are ten years older than their profile photos suggests.

The REAL You

Duh. Don’t try to be funny, cutesy or clever by using a photo of your dog, a sunset, or your favourite meme. These types of photos make your profile look like a spam/fake account. Keep in mind that the more photos you have on your profile, the more attention it will get – so make the most of that. Include at least a couple of clear head shots, where you’re not wearing sunglasses and you can clearly see your face, as well as at least one full length photo too.

Keep your Shirt On

When it comes to dating app etiquette the general consensus is that shirtless gym selfies are a huge ‘NO.’ You may think your pecks are your best asset and a sure-fire way to pull the ladies, but you could be turning women off rather than on. Even if you’re looking for no-strings action, the last thing you want anyone to think is that you’re too self-absorbed or narcissistic to hold a real conversation.

Group Photos

Group photos can be a great way to show that you’re social and have a solid group of friends – but you don’t want to make it too hard for the babes to figure out who you are. This isn’t Where’s Wally. Upload no more than two or three group pics, and avoid drunken bender photos.

Action Shots > Selfies

This might blow your mind, but include a MAXIMUM of ONE selfie on your profile. Seriously. Selfies carry similar implications to shirtless photos = narcissism rather than confidence. Instead stick to natural photos someone else has taken of you, and be sure to include at least two candid, travel or action shots. Profile photos that show you DOING something – even if your face isn’t showing – get more messages. And a travel photo that includes a landmark is a great conversation starter.

Link to The Gram

Most dating apps have a limit on the number of photos you can upload, but some offer a workaround with the ability to link your Instagram account. This is a great way to give potential matches a deeper look into your personality and interests. And trust us… ladies who like what they see are going to do a DEEP IG dive. While it would be weird to add an image of an art exhibition to your dating profile, an arty image on your Instagram feed will show you’re cultured.


You’ve laid the groundwork – now it’s time to support your photos with a fitting description. Never skip the bio section. Women are 99% less likely to swipe right on you if you aren’t willing to share some basic info about yourself.

Pants on Fire?

It should go without saying, but first things first. Don’t lie on your profile. If you’re looking for casual, low-commitment relationships, be honest – otherwise you’re going to attract people who expect more from you than you’re willing to give. Avoid a future shit-storm. If you’ve bent the truth a little because you think you’re going to get more matches, it’s time to give your profile a good beating with the truth stick.

Short and Sweet

You don’t have to share your life’s story. And you shouldn’t – there’s a character limit for a reason! Keep it short and sweet. Include a hobby or two, a quote from one of your favourite TV characters, or a fun fact.

Write About What You’re Looking for in a Partner

Like sex, your profile should be a bit of give and take. A lot of guys try to cram as much info about themselves as possible into their profiles, but this can actually reduce the number of messages you receive. Studies show the most popular online daters use around 70% of their profiles to talk about themselves and 30% to describe what they’re looking for in a partner.

Avoid Clichés and Poetry

Even if you do like ‘walking on the beach’ or ‘drinking wine in front of a roaring fire’, leave it out – everyone says that. Similarly, don’t quote poetry. It’s too intense and can come across as creepy. Instead, think of something interesting that could be a conversation starter.

Make ‘Em Laugh

Most people want to find someone who can make them laugh, so show the ladies you have a sense of humour. If you can make someone laugh, it’s a great icebreaker and could get your conversation off to a good start.

The L Word

Looking for love? Studies show people who use the L word in their descriptions are most successful at engaging in committed relationships. Men in particular benefit from using words like “heart,” “romantic,” and “relationship.” The honesty rule comes into play here, so don’t say you’re looking for love if you really just want an easy hook-up. If you ARE ready for a relationship, don’t be afraid to put it out there.

Use Emojis

Throwing an emoji or two into your profile can show you’re approachable and help you stand out from a sea of text. Emojis are also a great shorthand way to communicate information while saving space. If you only date non-smokers, use the No Smoking emoji. Love surfing? Use the surfing emoji. Don’t be tempted to include the eggplant emoji, no matter how funny you think it will be.

Good luck out there, brother! You got this.

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.